Securing Non-Profit Donors

Non-profit organizations often face one common challenge: securing repeat donors. Even though this can be difficult to achieve, it certainly is not impossible. In fact, it isn’t even as complex as one might think. All you need are a few good strategies and you will see your funds multiply.

Share Impactful Stories

Donors want to know where there money is being used and how it will be used to improve the community, the people your organization is supporting or the cause you are collecting funds for. These donors want to give their money in order to make a difference – they need to know exactly what difference they can hope to make. Therefore, you need to share these stories. You can start a blog and update regularly about what you are collecting funds for, how the previous funds have changed the society and all such success stories are bound to bring in more donors once you have built up adequate trust.

Collect Information about Donors

Whenever someone comes to give out a donation, make sure to get their contact and name. Remember, every person counts and you never know which donor can turn out to be a major lifetime contributor. Notify these contacts whenever you are collecting funds for a cause. If they have donated once, the chances are high that they’ll want to donate again.

In fact, you can ask your donors whether they know of anyone who might be willing to contribute for this cause, as well. If you fear that you might overpower your donors or annoy them with constant demands, you can always ask for their email address instead of their contact numbers. Emails are a much less intrusive way of contacting your donors and they won’t even hesitate in providing you with this information.

Capture the interest of High Donors with Special Offers

You can always hold lucky draws and raffles for people who donate more than a certain amount and give the lucky winner a free trip or a special gift hamper. This will encourage more people to donate as much as possible in hopes of winning the lucky ticket.

Get Active on the Internet

If you want to capture the attention of today’s generation, you will need to incorporate as much technology and internet as possible in your fundraising campaigns. If you do not have a website yet, create one. This will not only give off a more professional and trustworthy image, it will also help people to contact your organization easily.

You can place ads and campaign alerts on your social media pages and encourage people to share your posts by keeping small prizes for some lucky winners.

Getting the right amount of donors means everything for a non-profit organization. Therefore, it is essential that you clearly think out all the possible strategies you want to use for gaining donors.